Culture is a structure that is not innate but acquired later by individuals, shaped through social environment, traditions and customs, religious beliefs, and value judgments. It can be defined as the set of beliefs and norms adopted by societies in order to make sense of, organize, and guide their individual and collective lives. There are many different cultures around the world. With the effect of globalization, interaction between different cultures is increasing, and production and trade activities are gaining a cross-border nature. Today, a product is designed in one country, manufactured in various regions, and reaches consumers in many markets. This situation offers firms access to an expanding market on an international scale. In this context, the interaction between culture and international trade is becoming increasingly important. One of the widely accepted views in the literature is that cultural similarities facilitate foreign trade; as countries with a common cultural background encounter fewer problems in communication and business processes. However, it is also argued that such similarities may lead to trade being limited to certain regions. On the other hand, when managed with appropriate strategies, cultural differences can create significant opportunities for firms and contribute to their success in international markets. This study aims to reveal the strategic importance of cultural characteristics in the context of international trade and to contribute to the literature in this field.