Innovation Spaces and Activating Embedded Knowledge: The Case of Krauss InnoHouse
Şu kitabın bölümü: Yolcu, T. (ed.) 2025. Marketing Dynamics in the Digital Age: Platforms, Ecosystems, and Innovation.

Ezgi Baday Yıldız
Karadeniz Technical University

Özet

The perception of space in innovation has always been a fascinating topic of interest in innovation research. There is extensive evidence that physical and virtual environments can positively influence individuals' ability to generate ideas and collaborate. For these reasons, this section defines the innovation space as a critical component of corporate innovation systems. Accordingly, this chapter aims to answer the question of what characteristics an innovation space should possess. A case-based qualitative methodology has been used for this purpose. This qualitative method is primarily based on observations obtained from consultancy experience acquired through the Turkish Exporters Council (TIM) InoSuit Program. On the other hand, a literature review was conducted to answer the research question. Based on findings from the observations and the literature review, an innovation space has been developed for an export/manufacturing company. This innovation space, called Krauss InnoHouse, is presented as a case study in this section. The main finding is that the originality of the developed innovation space is activating embedded knowledge. Two essential roles have been identified in activating embedded knowledge: i) the knowledge broker role undertaken by the innovation space, and ii) the knowledge worker role undertaken by experienced employees.

Kaynakça Gösterimi

Baday Yıldız, E. (2025). Innovation Spaces and Activating Embedded Knowledge: The Case of Krauss InnoHouse. In: Yolcu, T. (ed.), Marketing Dynamics in the Digital Age: Platforms, Ecosystems, and Innovation. Özgür Yayınları. DOI: https://doi.org/10.58830/ozgur.pub1133.c4659

Lisans

Yayın Tarihi

30 December 2025

DOI

Kategoriler