This chapter examines how inflationary pressures reshape consumer resilience within contemporary digital market dynamics, positioning inflation not merely as a macroeconomic condition but as a critical force transforming consumer behavior, decision-making, and well-being. In the digital age, consumers experience inflation through platform-mediated interactions, algorithmic pricing, continuous price comparisons, and digitally circulated market information, which intensify visibility, cognitive effort, and perceived risk in everyday consumption. Adopting a consumer well-being–oriented marketing perspective, the chapter conceptualizes consumer resilience not as an individual coping trait but as a market-shaped capacity emerging at the intersection of digital infrastructures, social relations, and institutional practices. The analysis highlights how inflation-driven market dynamics disproportionately affect vulnerable consumer groups while simultaneously redistributing responsibility, effort, and emotional labor onto consumers. By identifying digital, community-based, and institutional mechanisms that can support resilience beyond individual adaptation, the chapter contributes to marketing scholarship by reframing consumer resilience as a systemic outcome embedded in digital market structures. In doing so, it advances a more human-centered and ethically informed understanding of marketing dynamics in inflationary digital markets.