International trade is a highly dynamic structure due to the abundance of documents, time constraints, and complexity of processes. Sustainability compliance also has become a key determining factor in international trade for the upcoming period. Under the Green Deal implemented by the European Union, simply producing quality products or offering competitive prices is no longer sufficient. A product's entire journey, from production and raw material sourcing to energy use and recycling, must be documented with a digital identity. The digital product passport (DPP) is one of the standards introduced under the European Green Deal. The aim is to ensure that all actors in the value chain (producers, suppliers, importers, customs authorities, consumers, repair services, recycling facilities) have easy access to accurate and reliable information. Besides providing companies with advantages in terms of efficiency and cost reduction, it will also benefit them in terms of competitiveness and sustainability. However, there is a growing need for educational initiatives to inform all stakeholders about the benefits and use cases of DPP. Consumer awareness campaigns can increase demand for products with digital passports and encourage companies to adopt this innovative practice.