As the world moves towards a digitally driven economy, startup companies are becoming more and more important. Startups are companies that can rapidly innovate and develop new products, services and solutions to meet current and future needs. It is thought that the obstacles to be examined in the study and the factors that are effective in overcoming obstacles will provide valuable information about various aspects of starting and running a business. In addition, studying startups is expected to offer entrepreneurs the opportunity to learn from the mistakes of others and better understand the steps and processes involved in starting a business.