In this book, digital transformation and digital marketing strategies in the field of marketing, digital marketing in boutique pastry, insurance, agriculture and health services, the perspectives of generations on digital marketing, gamification, local and global dimensions and service quality, integrated marketing communication and brand awareness relationship, compulsive buying, sharing economy, marketing sociology and consumption rituals in marketing and marketing of organic products are discussed and discussed. This book, in which many issues in the field of marketing are handled with different approaches, has been prepared with the contributions of 27 competent authors in the field.