Hybrid Aesthetics and Cultural Sustainability in the Context of Glocalization: Reshaping Strategies in Art
Şu kitabın bölümü: Aydoğan, D. (ed.) 2025. Art Management: Selected Topics .

Ayşegül Aracı
Yildiz Technical University

Özet

This study focuses on the processes through which local culture asserts itself within the global context via the concept of globalization, and examines the effects of intercultural interaction, which emerge from these processes, on local culture and its reflections in art. The spread of globalization has sparked fears of cultural homogenization, causing local cultures to retreat within their own boundaries. However, the concept of glocalization explains that in the interactions between cultures, no single culture can truly dominate. The synthesis of local culture with global elements and its presence on a global scale, along with the mutual interaction of cultures reshaping themselves through local cultural elements, demonstrates that cultural sustainability is possible through art. In this process, the position of the arts manager and the curatorial processes are addressed from multiple perspectives. Using a qualitative research approach, the works of Alper Aydın, Murat Palta, and Hakan Yılmaz are analyzed from an arts manager’s perspective focusing on glocalization and cultural sustainability. Hybrid aesthetics that emerge through the transmission and interaction of cultural values also contribute to the formation of cultural representations. The accurate transmission of a culture additionally influences its ability to establish representation. Therefore, during the production process, the artist must consider details such as the transmission of meaning, the choice of exhibition platform, and the contextual framework of the artwork. The focus of the study is on the transfer of cultural representations, ensuring sustainability and managing curatorial processes. Studies that treat glocalization as a bridge between the global and the local examine how artworks represent their own cultures, how global and local elements are used, and how sustainability is achieved.

Kaynakça Gösterimi

Aracı, A. (2025). Hybrid Aesthetics and Cultural Sustainability in the Context of Glocalization: Reshaping Strategies in Art. In: Aydoğan, D. (ed.), Art Management: Selected Topics . Özgür Yayınları. DOI: https://doi.org/10.58830/ozgur.pub904.c3739

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Yayın Tarihi

23 October 2025

DOI

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