The Future of Retail: Metaverse, Web 3.0, and Beyond
Şu kitabın bölümü:
Yılmaz,
A.
&
Aykaç,
Ö.
S.
&
Kutlu,
E.
(eds.)
2025.
Online Retail Marketing Practice: Technology, Operations, and Globalization.
Özet
This section of the book examines the future of retail, considering the latest technologies. Emerging new technologies make analyzing customer data easier while improving customer experiences. The opportunities these technologies offer are increasingly addressing the weaknesses of online shopping compared to physical shopping. This, in turn, is steadily increasing the share of e-commerce in total commerce. Recently, it has been predicted that artificial intelligence, which can be described as revolutionary and far superior to known technologies, will impact the future of retail even more than known technologies such as machine learning, blockchain, and the Internet of Things. On the other hand, blockchain-based decentralized marketplaces are also thought to play a significant role in the future of retail. NFTs and tokenization mechanisms are also being considered in this light. AI-powered systems, in particular, can analyze consumer behavior much faster and more deeply than before. This offers companies different opportunities to create more personalized products and services. Furthermore, these analyses increase customer loyalty by enabling more accurate personalized experiences. Finally, data privacy and ethical standards are of critical importance during and after the operation of all these systems.
