Ultra Trail Organization Stakeholders and Sustainable Tourism in Turkey SWOT Analysis
The aim of the study is to examine the sustainability of ultra trail organizations in The aim of the study is to examine the sustainability of ultra trail organizations in Turkey and to contribute to the sustainability of tourism by ensuring the change of seasonal curves in the tourism sector and to develop a framework for small-scale sports organizations. The sample group of the research consists of 429 sports tourists who participated in ultra trail organizations and four organizers who carried out these organizations. The research data were obtained by using the variation pattern in mixed research methods. In the study, “Travel Behavior Scale” and “Activity Attributes Scale” developed by Myburgh (2017) and “Sports Activity Satisfaction Scale” developed by Perić and Tanković (2021) were used to reach quantitative data. Semi-Structured Interview Form was used to reach qualitative data in the study. In order to verify the factors belonging to the scales, CFA was applied using the Amos 23 program. The “maximum likelihood” probability method was used in the analysis of the data obtained from the sports activity satisfaction scale. The Turkish adaptation of the scale for the validity of the scale according to the results of the DFA CMIN=982,450; DF=362; P<0,001; CMIN/DF=2,714; RMSEA=0,063; CFI=0,934; GFI=0,864; travel behavior of the scale CMIN=92.406; DF=23; p<0.001; CMIN/DF=4.018; RMSEA=0.084; CFI=0.969; GFI=0.953; event attributes of the scale CMIN=554,308; DF=164; P<0,001; CMIN/DF=3,380; RMSEA=0,075; CFI=0,898; GFI=0,876 as was obtained. The findings obtained confirm the appropriateness of the Turkish adaptation study of the scales. In the study, Deconstructed equality model was used to determine the relationship between travel behavior and sports activity satisfaction status and activity attributes. According to the model, a positive relationship was found between the participants' travel Deciency and activity attributes.
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