In this book, our title is "The Latest Approaches in Communication Sciences". In the first part, the sociological origins of communication studies are revealed. The second part is a theoretical study: The thoughts of Tocqueville, Putnam and Bourdieu are examined. The third chapter focuses on a fairly new topic, artistic artificial intelligence. The fourth episode reveals the podcast panorama of Turkey. In the fifth section, we turn to cinemas and focus on brand placements. In the sixth chapter, mythology in marketing is discussed. The seventh chapter is devoted to a comprehensive analysis of a film. In the eighth chapter, the topic of hactivism is covered. With the ninth chapter, we move on to studies in English. This section examines the Coca-Cola case study. The topic of chapter 10 is organic markets. Chapter 11 deals with the surveillance society and Chapter 12 covers big data.

Dear readers,

I hope you enjoy these products of hard work. We conclude by saying “more books are on the line”.

Professor Ulaş Başar Gezgin