As a Marketing Strategy: The Concept of Planned Obsolescence
Chapter from the book: Bayram, A. T. (ed.) 2023. Research on Social Sciences- IV.

Mert Öztürk
Researcher

Synopsis

Planned obsolescence, it is a concept that has been discussed since the beginning of the 20. century, is seen as a method of economic development and is applied by companies in various ways in order to encourage consumers to buy new products more often in this direction. Planned obsolescence, which is seen as a constant source of income for companies, gives businesses a great economic advantage in this regard. The main purpose of planned obsolescence is that the existing product will become obsolete earlier than expected using planned methods and the new product will be purchased by the consumer earlier than expected.

How to cite this book

Öztürk, M. (2023). As a Marketing Strategy: The Concept of Planned Obsolescence. In: Bayram, A. T. (ed.), Research on Social Sciences- IV. Özgür Publications. DOI: https://doi.org/10.58830/ozgur.pub144.c772

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Published

June 25, 2023

DOI