It is obvious that the unlimited and diverse services and opportunities offered by the tourism sector must differ in order to satisfy today's post-modern tourists. In order to achieve this differentiation, it is very important to highlight the unique, distinctive, authentic features of businesses and destinations and present them to tourists. In addition, the relationship between the concept of glocalization and the post-modern tourist's search for authenticity and the importance of considering these three concepts together for the tourism sector have been evaluated in the conceptual framework. At this point, this study aims to contribute to the literature based on the relevant studies in the tourism sector.