Evaluation of Service Quality, Customer Satisfaction and Behavior Intention within the Scope of the Tourism Sector
Chapter from the book: Kaptangil, K. & Bayram, A. T. (eds.) 2023. Researches on Tourism II.

Adem Kazan
Atatürk University
Erkan Güneş
Erzincan Binali Yıldırım University

Synopsis

Service quality and customer satisfaction greatly affect customers' behavioral intentions, such as repurchasing the service, recommending it to others, or revisiting the business. This situation becomes even more prominent, especially in service-based industries. It is important to address these variables in the tourism sector, which is within the service industry. In this study, service quality, customer satisfaction and behavioral intention and the relationship between these variables were examined on the basis of the tourism sector. Secondary sources were used in the research. As a result of the literature review, it was seen that there is a relationship between service quality, customer satisfaction and behavioral intention. In addition, many studies have shown that service quality positively affects customer satisfaction and behavioral intention. Therefore, it can be said that service quality is an important element in terms of satisfaction and repeat visits for the tourism sector.

How to cite this book

Kazan, A. & Güneş, E. (2023). Evaluation of Service Quality, Customer Satisfaction and Behavior Intention within the Scope of the Tourism Sector. In: Kaptangil, K. & Bayram, A. T. (eds.), Researches on Tourism II. Özgür Publications. DOI: https://doi.org/10.58830/ozgur.pub399.c1572

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Published

December 29, 2023

DOI