The importance of the tourism sector as an effective sector in every field in economic, social, cultural and environmental terms is increasing day by day. This book, titled "Tourism Research II", aims to delve into the depths of the tourism industry, examine the field of tourism from an academic perspective and provide various information about the researched topics with a current and broad perspective. This book discusses the development of tourism to the present day, its reflections on different fields, its industrial dimensions and global effects, and also examines the strategies, trends and marketing dynamics in the sector. Consisting of many different chapters, the book deals with the tourism industry with an interdisciplinary approach and offers readers a comprehensive view by bringing together perspectives from different fields such as economics, sociology, environmental sciences, marketing and management. In addition to being a valuable resource for students, academics and professionals working in the tourism industry, this book combines theoretical knowledge with current practices, allowing readers to understand and analyze the changing dynamics in the tourism industry. "Tourism Research II", which is the second book of the series, is a unique resource for anyone who wants to develop an in-depth understanding in the field of tourism. It aims to enlighten the readers with future predictions and strategic thoughts in the sector while providing sound information on an academic basis.