Talent marketing is a strategic approach used by organizations to attract and retain top talent. This approach involves the use of various marketing techniques and channels to communicate the employer brand, job opportunities, and employee value proposition to potential candidates. Talent marketing is an essential component of an organization's overall talent management strategy as it helps to enhance the organization's reputation and competitiveness in the job market. The success of talent marketing relies on a deep understanding of the target audience, effective communication, and the creation of a compelling employer brand that resonates with potential candidates. With the growing competition for talent in today's job market, organizations must invest in talent marketing to attract and retain the best talent and stay ahead of the competition.