Inaction in the face of environmental problems that affect the whole world, such as climate change and greenhouse gas emissions, is damaging the world's livability level more and more every day. Green growth is one of the priority issues of many international environmentalist financial institutions such as the International Monetary Fund, the World Bank, the World Trade Organization, the United Nations, and the 20 Group. green finance; It is located at the intersection of the financial sector, economic growth, socio-economic and environment.
In the capital markets, the banks that are in the first place of the institutions that serve the fund flow; By working with a focus on green finance, they take an important place in the world's transition to a low-carbon economy with innovative green products and green services and in the fight against climate change. Banks; They play a leading role in the realization of many projects such as reducing carbon emissions, prioritizing renewable energy, stopping deforestation, green offices, green buildings, and water management. In addition, banks provide necessary financing in terms of protecting the environment and creating a green social impact.
In this study; Along with the potential of green finance, green products and services used by world and Turkish banking constitute the main subject of the study. Also in the study, individual and commercial users of banks; It is aimed to examine not only banks and bank customers, their willingness to green products, their ability to reach green products at low costs, the increase in the use of diversified green banking products and services, but also the environmental and socio-economic dimension of the income obtained.