People tend to reach the level of expectations of other people about themselves and try to achieve the expected performance. This phenomenon, which is described as a pygmalion effect, states that a person's expectation of another person has a strong effect on the behavior of that person. It is seen that the concept is first put forward as a self-fulfilling prophecy. The first research on the fact that a person's expectations had an impact on the behavior of his interlocutor began with Rosenthal and Jacobson (1968). For this reason, the Pygmalion effect has also been named as Rosenthal effect. The concept of the field as a pygmalion effect is mostly used as the positive expectations of the people to create positive changes in others. However, sometimes there are cases where the negative expectations of people over others have negative effects on other people. Therefore, this situation, which leads to the emergence of negative attitudes and behaviors, is called the “Golem Effect”. Studies on the effect of Pygmalion are mostly included in the field of educational psychology. In this section, the studies carried out in the organizations were evaluated based on the idea that employee behaviors change in the axis of executive expectations and adapt to this expectation.