SWOT Analysis in Health Institutions
Chapter from the book: Bozkurt, İ. (ed.) 2023. Health Management Theoretical Studies in the Light of Current Developments.

Fatih Budak
Kilis 7 Aralık University
Mahmut Arık

Synopsis

Management has to determine the strengths, weaknesses, opportunities and threats of the enterprise (FUTZ). Then the strategist will need to change his behavior in the direction of combining external opportunities with strengths, reducing threats and weaknesses in the external environment. This process is known as FUTZ analysis. Management uses FUTZ analysis to make decisions about the overall strategy of the enterprise, the system, the sector. Turkey's geographical location, qualified human resources in production and management, a strong domestic Sunday that is open to development affect the development of the health sector and the flow of foreign capital. Decreasing death and illness rates, developing population and demographic indicators, increasing awareness of health care, professionalization of health personnel, harmonization efforts with the European Union in the health sector are the strengths of the Turkish health sector. As a result of the SWOT analysis, the Directorate has more superiority (e.g.; High problem-solving ability, and solution-oriented work, having an expert and experienced team, making continuous field supervision, team spirit, having the team to be people of different professions, working in coordination with other departments, etc.) and threats (e.g.; making staff work outside their job description, opening new workspaces and increasing workload, low level of education among staff, high risk of workspaces, disruption of staff's work due to compensation assurance, etc.) it has been determined that he has.This situation reveals that the unit can implement UT (superiority-threats) strategies.As a result, it is suggested that the unit analyzed should implement strategies that will enable it to eliminate threats by using its current superior aspects. It is thought that the study will be useful for managers of health institutions who want to apply SWOT analysis working in inpatient treatment institutions besides the Kilis Provincial Health Directorate in terms of both the method and the results obtained.

How to cite this book

Budak, F. & Arık, M. (2023). SWOT Analysis in Health Institutions. In: Bozkurt, İ. (ed.), Health Management Theoretical Studies in the Light of Current Developments. Özgür Publications. DOI: https://doi.org/10.58830/ozgur.pub86.c492

License

Published

March 28, 2023

DOI