Today, children are regarded by tourism businesses as both active consumers of totday and potential loyal customers of the future. They also play a significant role in their parents’ holiday purchasing decisions. With children increasingly being valued as consumers, their importance to tourism businesses has been observed to grow. Consequently, these businesses are seem to be directing their marketing activities towards the children and families with children market in order to win over this market. Tourism businesses that want to attract children to their facilities by establishing good communication with them are seen to be choosing and effectively using the most effective communication tools to attract and persuade children. In this context, it is noteworthy that tourism businesses wishing to establish effective marketing communication with children often choose advertising as their communication tool. This study has been prepared to examine the advertisements used by tourism businesses as a communication tool in their marketing activities targeting children, within the context of child-friendly tourism marketing. Qualitative research methods have been used in this study, and data have been collected using document collection techniques. In this study, the advertisement by ETS Tour targeting children has been used as document, and screenshots of the relevant advertisement have been used as research data. Semiotic analysis has been applied to the collected visual data. The study has concluded that tourism businesses direct their marketing activities towards children, making afforts to communicate effectively with them and persuade them, and creating advertisements that will attract and convince children for this purpose. The study has also concluded that these businesses convey the message to children through these advertisements that the way to have a happy, beautiful, and fun family holiday is to vacation at these businesses.