With the acceleration of digitalization, social media platforms have become a powerful medium that transforms individuals' daily consumption habits. Visually oriented platforms such as “Instagram, TikTok, and YouTube” have transformed coffee consumption from a mere palate-based practice into an aesthetic and experiential phenomenon. This study aims to examine the effects of coffee content, which has become a social media trend, on consumer behavior. The data of the study were collected using an online survey method, and "Frequency analysis, Content analysis, and Word cloud analysis" were used in the analysis of the obtained data. As a result of the study, it is concluded that the social media platform most frequently used by the participants is "Instagram" and that they are mainly interested in coffee-themed content for "enjoyment, discovering new tastes and gaining information"." The most significant impact of social media on consumer behavior is in the choice of “coffee house and coffee type”. Furthermore, participants not only seek information through social media content but also turn to coffee for aesthetic and experiential reasons. Among the most frequently tried coffee types are “Dalgona coffee, cold brew, matcha espresso, espresso tonic, tiramisu latte, and color-changing magic coffee”. Ultimately, social media is transforming coffee into a multi-layered consumption object that provides both personal satisfaction and a sense of social belonging.