Titled "Brand Promises: Credibility, Trust, and Consumer Perception" this study addresses a broad spectrum of topics, starting from the processes of creating brand promises, to the effects of credibility and trust on consumer perception, and reconstruction strategies that can be applied in cases of reputation loss. This book emphasizes that brand promises are not only a marketing tool, but also a mechanism for building and maintaining a trust relationship.

In the book, Assoc. Prof. Dr. Ahmet Kayaoğlu focuses on the basic strategies that shape a brand promise, while Dr. Lecturer Bülent Şen presents an in-depth review of the credibility threshold in brand promises and the methods that can be used to measure this threshold. Dr. Lecturer Yavuz Selim Gülmez evaluates the negative effects of promise inflation, which is frequently encountered in today's markets, on brands with its various dimensions, while Dr. Erkut Kuldaş reveals the complex relationship between consumer skepticism and brand promises with theoretical approaches and empirical findings. Büşra İlhan, in her study evaluating the reasons for perceptual conflict in brand promises and the consequences of these conflicts on consumer behavior, draws attention to the importance of brands' strategies for managing consumer expectations. Uğur Sağlık examines the triggers that occur when brand trust is shaken, how this process works, and its effects on consumer behavior, emphasizing the importance of brands' crisis management skills. Özlem Bulut provides comprehensive information on the measurement, evaluation, and legal dimensions of brand damage and reputation loss, while Hanife Yeşilyurt presents strategies for rebuilding brand reputation and the practical approaches necessary for the successful implementation of these strategies.