Rural poverty is defined as a crisis that encompasses not only insufficient income but also multidimensional social pathologies such as chronic unemployment, limited access to basic necessities, high crime rates, and health problems. This approach reveals that poverty is a structural deprivation rather than an individual failure. Rural tourism is of strategic importance in terms of diversifying local income streams, increasing employment, and encouraging new entrepreneurship models. Through these activities, it is possible to improve women's socio- economic status and minimize regional development disparities. Furthermore, rural tourism's stabilizing effect on demographic mobility (migration) offers a critical solution mechanism in the fight against rural poverty. In short, rural tourism plays a leading role in eliminating rural poverty. In fulfilling this role, women who live in rural areas are utilized. The aim of this study is to demonstrate the significant role that women, who are often marginalized in rural areas, play in reducing rural poverty in the context of rural tourism. Women residing in rural areas play a catalytic role in implementing the economic, ecological, and social dimensions of sustainable development. The socio-economic empowerment of women not only increases individual or household welfare, but also creates a macroeconomic leverage effect by raising total factor productivity and social welfare parameters.