Food packaging is one of the most visible and strategic application areas of the graphic design discipline. Particularly for products in the fast-moving consumer goods category, such as cake products, packaging is considered a comprehensive graphic design product that represents brand identity, defines the product family, and guides consumer perception. Color and typography stand out as two fundamental visual elements at the center of meaning production in packaging design. This study examines cake packaging from a graphic design perspective, exploring the role of color and typography in product family design, brand continuity, and shelf perception. The Browni Intense and Paykek product families belonging to the Eti brand were selected as samples, and both series were evaluated comparatively in terms of typography and color usage strategies. The findings show that typography and color in packaging design are not limited to aesthetic preferences; they are among the decisive design decisions in terms of product family design and shelf perception.