In the context of global competition, increasingly integrated markets offer substantial opportunities for producers, exporters, and importers. Firms may engage in export activities to mitigate the effects of intense domestic competition and profitability constraints, strengthen their international presence, and achieve sustainable growth. This book presents an analytical approach to evaluating firms’ global positioning from the early stages of their establishment and to developing strategies that support their international expansion. Focusing on export marketing, export planning, and export efficiency, it offers valuable insights and strategic guidance for firms seeking to improve their international competitiveness. It is anticipated that this work will serve as a valuable reference for businesses seeking to operate in international markets, as well as for researchers, practitioners, and managers working in the fields of international trade and international business.