Customer Relationship Management (CRM) is a strategic approach that guides both management and marketing practices in today's business world. Managing customer relationships profitably is very important for the future of sales and profitability of businesses. CRM applications take customer interactions to a strategic level by enabling the personalization and data-driven management of sales strategies that will guide the postmodern consumption culture where micro and one-to-one marketing concepts are effective. The main purpose of this section of the book is to draw attention to the relationship between CRM and sales strategies and to examine the effects of CRM applications on the sales performance of businesses. In addition, the literature on the effects of strategic sales management applications on customer experiences is reviewed in the section and attention is drawn to issues that can create added value for daily practice. In this context, it is thought that this section will serve as a guide especially for academics, practitioners and students working in the fields of marketing, sales and business management.