Today, with the rapid advancement of digitalization, businesses have developed smart products - devices and objects that make consumers' daily lives easier, are shaped according to their needs, and are often self-learning. By connecting to the internet or other digital networks with Artificial Intelligence (AI), the Internet of Things (the Internet of Things-IoT), data analytics and other digital technologies, intelligent products are able to analyze consumers' behavior and preferences, optimize themselves by learning over time with the data they obtain, and react according to environmental factors, user needs or location. It can be said that smart products, ranging from smartphones to many devices used in homes, have become an integral part of users' daily lives. With smart products, brands can collect data about users' past behaviors and current situations, and develop marketing strategies by delivering the right message, special (personalized) content and offers at the right time. At this point, contextual marketing strategies, which aim to provide customized experiences based on the consumer's physical and digital environment, past shopping habits, behaviors and needs, are integrated and used with smart products. By integrating intelligent products with contextual marketing strategies, brands can offer valuable and meaningful experiences to consumers by performing more personalized and targeted marketing activities.

In this part of the study, the development of intelligent products and contextual marketing, which have the potential to revolutionize the marketing world, their technological structures, functions, their place in marketing strategies, the impact of intelligent products on marketing and the integration of contextual marketing strategies with intelligent products are examined.