Evaluating the Economic Landscape of Turkey’s Cosmetics Industry (2020–2022)
Chapter from the book:
Tahtalı,
Y.
&
Demir,
İ.
&
Bayyurt,
L.
(eds.)
2025.
Current Approaches in Applied Statistics I.
Synopsis
This study aims to analyze the economic performance of the Turkish cosmetics industry during the 2020–2022 period in terms of exports, imports, and market dynamics. Based on quantitative data analysis, the research utilizes updated datasets from the Ministry of Trade, the Turkish Statistical Institute (TURKSTAT), and international trade databases. The findings reveal that the sector recorded an average annual export growth rate of 18.7%. Key determinants of the industry's competitive strength include the asymmetric distribution across product categories (e.g., shaving products accounting for 24.7%), geographic market dependency (notably Iraq and the EU with a combined share of 39.2%), and low R&D intensity (1.8% of total revenue). The study recommends policy strategies focused on branding, green transformation, and market diversification to enable Turkey to ascend within the global cosmetics value chain.
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This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
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Copyright (c) 2025 Yalçın Tahtalı- İbrahim Demir- Lütfi Bayyurt; Ahmet Arvas- Mercan Hatipoğlu- Bahri Tokmak- Ömer Ugur- Berra Kocakoç- Gülistan Erdal- Beyhan Doğan- Dursun Yılmaz- Cem Gül- Bilge Gözener- Mehmet Can Kaya- Dursun Yılmaz- Feridun Taşdan- Rukiye Dağalp- Melike Tekin- Gülistan Erdal- Mustafa Talip Koyuncu- Burak Demir- Muhammet Fatih Aslan- Akif Durdu- Nurgül Okur- Tuğçe Yıldırım Dal- Uğur Ayık- Hasan Hüseyin Gül