Curatorial Thinking in Interior Architecture: An Analysis of Store and Window Display Designs From an Arts Management Perspective
Chapter from the book: Aydoğan, D. (ed.) 2025. Art Management: Selected Topics .

İrem Beril Metin
Yildiz Technical University

Synopsis

The intersection of interior architecture and art management through curatorial thinking is analyzed with a focus on thematic narratives, target audience analysis, and creative collaborations. Spaces evolve beyond mere aesthetic physical structures to become meaningful and experiential environments. Contemporary retail and storefront designs increasingly function as public narrative platforms, fostering emotional and aesthetic connections with users. International case studies, including COS, Hermès, and Louis Vuitton, reveal strategies transforming commercial spaces into cultural and artistic experiences. Local examples such as Vakko Fashion Center, Beymen Zorlu, and VitrA Innovation Center illustrate curatorial practices within the Turkish context. Emphasis is placed on interior architecture not only as physical arrangement but also as a discipline constructing cultural narratives and generating experiential value. This approach has a transformative effect on brand identity and user perception, providing a multidisciplinary and experiential perspective to spatial design. Ultimately, the integration of interior architecture and art management uncovers social, cultural, and emotional dimensions of space, laying the groundwork for emerging narrative-driven approaches in design practice.

How to cite this book

Metin, İ. B. (2025). Curatorial Thinking in Interior Architecture: An Analysis of Store and Window Display Designs From an Arts Management Perspective. In: Aydoğan, D. (ed.), Art Management: Selected Topics . Özgür Publications. DOI: https://doi.org/10.58830/ozgur.pub904.c3744

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Published

October 23, 2025

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