This chapter examines mobile commerce within the context of digital transformation, focusing on the interaction between user behavior and application design. Literature findings reveal that mobile commerce has evolved from a technical process into an experience-oriented system enriched by personalization, visual design, information quality, and trust. Superior convenience, accessibility, information consistency, reduced cognitive load, and intuitive interface design are key determinants of adoption and satisfaction.

Individual factors (mobile skillfulness, innovativeness, compatibility) and social influence also play significant roles in shaping user engagement. Overall, mobile commerce represents not only a technological innovation but a user experience field where design, trust, and psychology converge. Human-centered design, transparent information, and data-driven personalization are essential for sustainable mobile retail success.