Rapid advances in digitalization have brought about a radical transformation in the retail sector, accelerating the transition from traditional to online retail. Shifts in customer habits, particularly following the Covid-19 pandemic, have led to significant increases in e-commerce volume. This rapid growth in online sales has intensified competition, requiring businesses to respond more quickly to changing customer expectations. In this context, the importance of modern logistics management in online retail is increasing, and business processes are being enhanced with digital solutions. Another focus of this section, and central to online retailing, is the last-mile delivery process. Increasing order volume, traffic density, and environmental impacts have made last-mile delivery one of the most expensive and challenging logistics processes. To overcome these challenges, tangible technologies such as autonomous vehicles, drones, electric vehicles, and parcel lockers, as well as intangible technologies such as the Internet of Things (IoT), artificial intelligence, decision support systems, and crowdsourcing, are coming to the forefront. Similarly, technology-based innovations such as IoT, Radio Frequency Identification (RFID), Augmented Reality (AR), Mixed Reality (MR), and drone applications significantly contribute to customer satisfaction by increasing the transparency and speed of logistics processes. With all these digitalization processes, modern logistics management has become a critical element in achieving competitive advantage for online retailers.

This study aims to present the existing literature on modern logistics practices in online retail and to offer guidance for both researchers and practitioners. In this context, the study provides only theoretical information. It aims to assess the practical impact of digital technologies by considering not only streaming but also real-time applications. This holistic perspective is particularly important in today's online retail environment, where technological advancements are reshaping inventory management and last-mile delivery processes.