Technology, which causes long-term changes in political, economic, cultural and especially sociological contexts and exists with a constant emphasis on innovation, has brought serious transformations in the field of media and has influenced media history in these transformations. Technological determinism has become different from other narratives as it shows this transformative power of the media. This study will focus on the view of technological determinism and its transformation. In doing so, social media influencers as the origin of social change will be evaluated with an interpretative theoretical perspective.