In an era where digitalization is rapidly accelerating in every field, the tourism sector is also undergoing profound transformations, and tourist decision-making processes, experiences, and the ways these experiences are conveyed constitute the core of this change. Developments such as mobile technologies, social media sharing, augmented and virtual reality technologies have become significant behavioral influencers in contemporary tourist behavior, increasing the importance of experience-oriented marketing in tourism.

The intangible nature of the tourism product, consumers’ emotional decision-making tendencies, and the high level of hedonic purchasing behavior have also accelerated the adoption of experiential marketing approaches in this sector. In this section, the transition from traditional marketing to experiential marketing within the marketing paradigm will first be explained, and the concept of tourist experience—its development and dimensions—will be examined in detail. In the final part of the study, digital experience examples in tourism, including the Ephesus Ancient City and the Experience Museum as well as trip-planning case studies, are analyzed.

These cases demonstrate that digital technologies offer tourists personalized, enriched, and immersive experiences, and indicate that such experiential applications will continue to be increasingly utilized in the tourism sector.