In the changing and rapidly developing world, some phenomena have been greatly affected by this. With the rapid development of technology and the influence of globalization, football has ceased to be just football. Football, which enables people to achieve spiritual happiness by playing on the streets, has now become a huge financial market.

Based on this thought; This qualitative study was conducted to measure the support of Trabzonspor, a city team, in another city far from its own geography and the impact of this support on purchasing behavior.

In line with the previously determined restrictions, Trabzonspor fans living in Efeler District of Aydın province were reached. The work was done on a voluntary basis. Twelve individuals, nine men and three women, who were Trabzonspor fans between the ages of 18-50, participated in the study.