Current Developments in R&D and Innovation in The Business Field
Chapter from the book:
Karahüseyinoğlu,
F.
(ed.)
2025.
Research and Development, Innovation, and Sustainable Development through an Interdisciplinary Framework.
Synopsis
In a competitive and rapidly changing business world, as businesses strive to survive, the integration of artificial intelligence into business processes has significantly altered consumer behavior; and the increasing emphasis on sustainability has restructured both operational processes and traditional business models, contributing to a more equitable distribution of economic value among businesses and stakeholders. Digital transformation and technology-driven innovations are increasing organizational efficiency, paving the way for the emergence of new business models such as the sharing economy, subscription services, and platform-based approaches. In this process, cloud computing offers a low-cost and scalable infrastructure, while big data analytics provides insights that strengthen decision-making processes; artificial intelligence personalizes customer experience and optimizes supply chains and operations. The sharing economy and platform-based models support next-generation business approaches that make resource utilization efficient and leverage network effects. This chapter analyzes these innovations, which are critical for contemporary businesses, and examines how they are creating a profound transformation in the business world.
