Artificial Intelligence-Focused Business Management
Chapter from the book:
Altıntaş,
M.
(ed.)
2025.
Management and Organization in the Age of Global Transformation.
Synopsis
Industry 4.0, the latest iteration of the industrial revolution, is characterized by digital technologies that have revolutionized the way businesses are conducted. Intelligent systems, data analytics, and artificial intelligence applications have reshaped, and continue to do so, the management approach of organizations. With this transformation, the tasks of the traditional workforce have been performed with new technologies. Business management plays a strategic role in adapting to the changes brought about by these technological innovations and developing employee competencies. In the digitalization process, AI-focused management is considered a new paradigm shaping the future of business. This study aims to investigate how AI applications are reflected in business management. In this study, innovations and transformations in management with artificial intelligence were analyzed within the framework of business functions.
