Hybrid Study
Chapter from the book:
Altıntaş,
M.
(ed.)
2025.
Management and Organization in the Age of Global Transformation.
Synopsis
Hybrid work has become one of the most prominent work arrangements in today’s business landscape, shaped by accelerating digitalization and intensifying global interconnectedness. For organizations, the transition to hybrid work is no longer merely an operational choice; it has evolved into a strategic necessity that influences talent management, cost optimization, sustainable productivity, and the overall employee experience. The transformation of work arrangements has gained momentum not only due to technological advancements but also because of shifts in workforce demographics, evolving employee values and expectations, heightened global competition, and the increasingly knowledge-intensive nature of work.
A major turning point in this transformation was the COVID-19 pandemic, which provided organizations with an unexpected “laboratory of experimentation.” The large-scale feasibility of remote work demonstrated during this period prompted a deeper questioning of traditional work models. It also stimulated significant organizational learning in areas such as strengthening digital infrastructure, adopting agile management practices, and establishing technology-enabled, resilient workflows. Consequently, hybrid work has emerged not as a temporary crisis response but as a durable and strategic organizational design choice.
Importantly, hybrid work represents more than a spatial redistribution of work locations; it signals a multidimensional paradigm shift that requires rethinking organizational culture, leadership behaviors, performance evaluation systems, and the nature of employee engagement. While research increasingly highlights the benefits of spatial and temporal flexibility—such as improved work-life balance, enhanced motivation, and higher job satisfaction—hybrid models also present risks, including weakened social cohesion, communication fragmentation, and diminished organizational identity. Therefore, viewing hybrid work solely as a mechanism for flexibility provides an incomplete picture; it is better understood as a restructuring of organizational psychology, coordination logic, and performance ecosystems.
Current trends indicate that hybrid work is poised to become a long-term standard across many sectors. However, its sustainability depends not only on organizations’ technological investments but also on their strategic vision, leadership practices, and the quality of the employee experience they foster. Accordingly, this chapter will examine the historical development of hybrid work, its post-pandemic evolution, its advantages and limitations, and its strategic implications for the future through a comprehensive, critical, and analytically grounded lens.
