Contemporary Studies in International Business
Synopsis
This book aims to provide answers to the new challenges companies face in terms of strategy, competence, and sustainability in a period when global competition is rapidly reshaping itself. The book integrates classic issues in international business literature with current transformation dynamics, offering both academic and practice-oriented contributions. This approach emphasizes that companies are not merely actors pursuing market opportunities. They are also corporate systems that build competitive advantage through supply chain architecture, environmental impact management and corporate resilience.
