Developed countries that understand the true power of sport are now investing significant budgets in this sector. People's interest in sport and their efforts to live longer, healthier and fitter lives have become more than just a trend; they have transformed sports centres into places where people can access a wider variety of sports products at affordable prices. The number of businesses that sports centre customers can benefit from also varies according to their budgets. In sports centres aiming to provide professional sports services, it is necessary to apply the factors that generate high profitability and customer satisfaction, both in practice and theoretically. The requirements brought about by modern sports management, such as joint applications with various fields, new customer-focused approaches, efforts to gain a larger market share, and the changing global landscape, have made it imperative for businesses to focus on fundamental issues that require flexibility. Sports centres must continuously develop and renew themselves by focusing on these different issues.

The current needs of customers who seek benefits from sports centres will inevitably change over time. When changing needs cannot be met by businesses, customers will naturally choose another company. The fact that options that appear to be luxuries in many sectors of today's market are soon demanded as standard services from businesses is a clear example of how a dynamic business approach has become a necessity. Being able to respond to customer/member needs quickly is only possible through the preparations businesses make from the very beginning of the process. The resources at your disposal may not be sufficient to meet the diverse needs of modern sports centres. However, with the hope of contributing to a visionary perspective in rapidly changing sports centres, and with the support of our esteemed academics, I wish this book, presented to the reader's appreciation for a higher quality of sports management, to reach all sports enthusiasts.

Yours sincerely…