Artificial Intelligence as a Strategic Opportunity Equaliser: Managing Information Costs and Risks in SMEs' Access to Global Markets
Chapter from the book:
Serinikli,
N.
(ed.)
2026.
Artificial Intelligence and Artificial Intelligence Applications in Businesses.
Synopsis
The aim of this study is to examine the role of Artificial Intelligence (AI) technologies in reducing information costs, mitigating risks, and enhancing digital capacity in the internationalisation and global market access processes of SMEs within a conceptual framework. The key findings obtained through conceptual analysis and literature synthesis confirm that AI-based big data analytics and autonomous systems provide SMEs with a strategic competitive advantage by minimising information asymmetry and "psychological distance" regarding target markets. From a financial risk perspective, it has been determined that proactive risk scoring models increase corporate resilience by transforming uncertainties in cross-border transactions into manageable data. A noteworthy finding is that the current density of basic digital infrastructure in businesses (Customer Relationship Management (CRM), Enterprise Resource Planning (ERP), etc.) can have a negative impact by creating corporate inertia on advanced AI assimilation, contrary to expectations. Consequently, it was concluded that AI success is indexed to human capital quality, visionary leadership, and organisational mindset change rather than solely financial investments.
