The aim of this study is to examine the impact of Chinese automobile brands, which have achieved high sales volumes through affordable and technologically advanced automobiles, on the Turkish automotive market. In this context, based on the data provided by the Automotive Distributors and Mobility Association covering the period between 2020 and 2024, the study investigates how Chinese automobile brands have influenced the Turkish automotive market in terms of market share, the extent of each Chinese brand’s contribution to this impact, and from which competing brands these market shares were captured. From a strategic management perspective, the ways in which firms entering international markets achieve competitive advantage and shape market share dynamics can be considered concrete outcomes of their growth and competitive strategies. Existing national and international literature indicates that no prior study has examined the impact of Chinese automobile brands on the Turkish automotive market in terms of market share, either at an aggregate level or at the individual brand level. In this regard, the study contributes to the literature by addressing this gap and thereby demonstrates its originality. A qualitative research design was employed in the study, and document analysis was adopted as the data collection technique. Specifically, retail sales reports published by the Automotive Distributors and Mobility Association for the years 2020, 2021, 2022, 2023, and 2024 were analyzed. Findings derived from the document analysis indicate that, despite the implementation of additional taxes, the market share of Chinese automobiles increased from 1.5% in 2021 to over 10% in 2024. Furthermore, the results show that Chery emerged as the most influential Chinese automobile brand in the Turkish automotive market, accounting for 5.7% of the total 10.55% market share obtained by Chinese automobile brands. The analysis also reveals that during the examined period, Chinese automobile brands primarily gained market share from European brands such as Fiat, Opel, Peugeot, and Citroen. Evaluations based on the findings suggest that the rapid increase in market share achieved by Chinese automobile brands in the Turkish automotive market reflects the adoption of a hybrid competitive strategy in which cost leadership is simultaneously supported by technology-based differentiation. The findings contribute to the strategic management literature by demonstrating how global firms reshape competitive balances within industries through market entry strategies, competitive positioning, and value propositions.