Conceptual Synthesis of New Tourism Concepts and Approaches Through Motivational, Operational and Ethical Axes
Chapter from the book:
Solunoğlu,
A.
(ed.)
2026.
TOURGASTREC II.
Synopsis
The tourism industry is experiencing a profound paradigm shift from mass tourism toward transformative experiences. Within the context of the climate crisis, digitalization, and changing consumer psychology, this study aims to synthesize new tourism concepts emerging in the literature across three analytical axes. Concepts such as Set-jetting, Last Chance Tourism, Coolcation, Slow Tourism, Regenerative Tourism, and Meaningful Tourism are explored in detail through both their theoretical and practical dimensions. The conceptual diversity offered by existing literature strengthens the interdisciplinary nature of tourism and defines the sector's future directions.
In this study, concepts are not merely defined theoretically; strategic management issues such as "visitor management" in Set-jetting, as well as "seasonal shift" and "destination competitiveness" in Coolcation, are brought into discussion. This approach emphasizes that new types of tourism are not just marketing trends but also operational processes that require management. Furthermore, the "regenerative" perspective, which transcends traditional sustainability, is balanced by an analysis of realistic barriers such as financial pressures, systemic complexities, and measurement difficulties. Meaningful tourism is evaluated through the concepts of "co-creation" with local communities and eudaimonic well-being. During the synthesis phase, all these approaches are integrated into three fundamental axes: tourist motivation, destination management, and ethical/ecological responsibility, providing a holistic academic viewpoint. This three-dimensional framework demonstrates that tourism in the future will not only be an economic activity but will also assume a structure that restores ecosystems and human psychology. Consequently, by analyzing modern tourism paradigms against the backdrop of global changes, this study provides a strategic roadmap for policymakers and academics.
