Structural Interrelations Between the Platform Economy and the Cloud Kitchen Model
Chapter from the book:
Solunoğlu,
A.
(ed.)
2026.
TOURGASTREC II.
Synopsis
The process of digitalization has brought about a profound transformation in the organization of economic activities and in the mechanisms of value creation. One of the most prominent manifestations of this transformation, the platform economy, has laid the groundwork for the rapid emergence of the cloud kitchen model in the food and beverage sector. This study aims to examine in detail, within a conceptual framework, the structural interaction between the platform economy and the cloud kitchen model. Within this scope, the study discusses how the digital infrastructure provided by the platform economy integrates with the physical production capacity of cloud kitchens to form a unified and interdependent structure. The conceptual inferences suggest that this model offers strategic advantages such as low fixed costs, flexible scalability, and data-driven operational management. However, these advantages are counterbalanced by structural risks, including high commission dependency on platforms, the requirement for algorithmic visibility, and non-standard forms of employment associated with the gig economy. Furthermore, the shift of consumer trust from physical experience to digital indicators compels businesses to adopt a more proactive approach toward data analytics and digital reputation management. Ultimately, this transformation in the food and beverage sector represents a transition from a space-centered service model to a data-centered ecosystem model. This process should be regarded not merely as a technological innovation, but also as an organizational, economic, and institutional restructuring.
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Copyright (c) 2026 Ramazan Göral; Ali Solunoğlu; Ebru Arıcı- Orhan Batman- Gizem Kandemir Altunel- Şehnaz Demirkol- Kübra Kıymet Arslan- Feyza Altun- Mustafa Emre Şirin- Suat Arpacı- Y. Kemal Özekici- Furkan Dursun- Dilek Karakaş- Canan Semint- Serkan Semint- Nuriye Demir- Betül Şahin- Hasan Cinnioğlu- Aysun Gargacı Kınay- Mehtap Baykal Erdoğan- Evrim Karaca- Ezgi Erşahin- Şehnaz Demirkol- Ayhan Başçı- Semra Akar Şahingöz- Selva Atınç- Hale Özgit- Şerif Ahmet Demirdağ- Cihan Yılmaz- Meliha Sena Yıldırgan- Pelin Candar- Özel Kılıç- Duygu Kırmızıkuşak- Mehmet Koçak- Mustafa Demirel- Halit Sökmen- Ahmet Can Göksun- Duran Kuru- Ece Rua Gülal- Sağbetullah Meriç- Yusuf Ormankıran