In today's rapidly changing economic, technological, and social environment, businesses are required to reshape their financial structures, risk management processes, and consumer-oriented strategies in order to sustain their operations and gain a competitive advantage. The acceleration of digitalization, the growing importance of sustainability, and the transformations in consumer behavior have brought new research topics to the fields of business and finance.

This book aims to contribute to the literature by addressing current developments in the fields of business and finance from different perspectives. The chapters included in this book examine the measurement of financial performance through ratio analysis, risk management and financing opportunities in adventure recreation enterprises, the effects of fees and commissions charged by banks on customer behavior in the Turkish banking sector, and environmentally friendly consumption and e-commerce-based online purchasing behavior from a sustainability perspective.

These diverse yet complementary topics are expected to provide a valuable reference source for academics, researchers, graduate students, and practitioners. It is hoped that this book will contribute to current discussions in the fields of business and finance and provide guidance for future studies.