This study examines the symbolic reflections of the Ottoman-Habsburg and Ottoman-Hungarian conflicts in Central and Eastern Europe between the 16th and 18th centuries on the heraldic identities of the region's cities. The main aim of the research is to reveal how military victories on the battlefield were transformed into lasting visual propaganda and the construction of social memory through martial motifs of conquest "The Severed Turk's Head." Thirteen different examples were selected for the study, which are still used today as official city or family coats of arms in the Czech Republic, Hungary, Slovakia, Serbia, and Croatia. These examples were examined using semiotic analysis in the context of the relationship between the signifier (image) and the signified (meaning). The findings show that coats of arms were not merely aesthetic symbols of nobility; rather, they became a constitutive element of Western identity through the disruption and "objectification" of the physical integrity of the Turkish image, coded as the "Other." Furthermore, it has been determined that these compositions, supported by auxiliary figures such as crows, swords, and lions, transform fear into a manageable sense of victory within the context of psychological warfare. Consequently, this study argues that the heraldic system, which can be considered a precursor to modern graphic design, functions as an ideological apparatus that keeps historical memory alive and visualizes intergenerational rivalry.