Today, businesses are evaluated not only on their economic performance, but also on their environmental responsibilities, social impact and ability to generate long-term value. This transformation is fundamentally reshaping the marketing discipline, establishing sustainability as a strategic imperative rather than a discretionary concern.
Sustainable Marketing Approaches provides a comprehensive overview of the subject, from the conceptual foundations of sustainable marketing to practical strategies. The book addresses interconnected themes such as green marketing, responsible consumption, corporate social responsibility, the circular economy and ethical marketing, all within a coherent theoretical framework. Each chapter synthesises relevant literature and contemporary theoretical perspectives, serving as a guiding reference for academics and practitioners alike.
We would like to express our gratitude to all the authors who contributed to this publication and to everyone who supported the process.