
Passenger Experience for A Green Air Journey
Chapter from the book:
Dikici,
M.
S.
(ed.)
2025.
Current Issues in Consumer Behavior.
Synopsis
With the growing recognition of the importance of sustainability issues, efforts to minimize the inherently negative environmental impacts of airline operations have been steadily increasing. In addition to regulatory frameworks established by authorities in the sector, the pressure exerted by environmentally conscious passengers has intensified airlines' focus on sustainability and led to the emergence of related service offerings. Considering the increasing number of conscious consumers today, the adoption of green services and the evaluation of their outcomes have become crucial for airline companies. It is well known that passengers’ preferences are shaped by the green services provided. From this perspective, the present study aims to define and exemplify a green journey to better understand the green experiences of airline passengers who embrace environmental values. To this end, the concepts of green airlines, green airports, green passengers, and green experiences are first explained. Then, the necessary steps for a green journey are illustrated from the perspective of a hypothetical passenger. The study draws upon previous literature and secondary data obtained from online sources. Content analysis was employed to extract the relevant data. The findings indicate that realizing a green journey with airline travel involves several stages, extending from the evaluation of alternative travel options to supporting sustainable practices at destinations, thus encompassing both pre- and post-flight phases.