This study examines the evolutionary process of the marketing discipline within a theoretical framework, starting from the product-centered production approach that emerged after the Industrial Revolution and extending to the contemporary holistic marketing vision shaped by artificial intelligence, autonomous systems, and sustainability. Each phase from Marketing 1.0 to 6.0 has been differentiated by technological, economic, and social dynamics, evolving from a production-centered understanding to customer orientation, value-driven marketing, digitalization, human-technology collaboration, and ultimately ethical digitalization and global welfare. Technological developments, the proliferation of the internet, globalization, and the expansion of communication opportunities, as highlighted in the literature, have been identified as the key drivers of this transformation. The study systematically analyzes the historical progression of marketing through changes in consumer behavior, economic impacts, management structures, societal transformations, and technology-human interactions. As a result, marketing has evolved into a multidimensional discipline that not only serves economic functions but also integrates individual values, social responsibilities, and global sustainability goals.