The convergence of wearable technologies and e-commerce is reshaping the landscape of the global sports industry. As digital innovation accelerates, wearable devices—ranging from fitness trackers to smart apparel—have evolved beyond performance monitoring tools into interactive platforms that enhance consumer engagement and facilitate personalized experiences. Simultaneously, the proliferation of e-commerce has revolutionized the way sports-related products and services are marketed, distributed, and consumed. This conceptual paper examines the dynamic interaction between wearable technologies and e-commerce within the context of the sports industry. It explores how the integration of real-time biometric data, cloud connectivity, and AI-driven analytics contributes to a more immersive and data-rich e-commerce environment. Furthermore, the study considers the implications of this interaction on consumer behavior, brand loyalty, and the monetization strategies of sports enterprises. The proposed conceptual framework aims to bridge the gap between technological advancement and commercial application by outlining key mechanisms through which wearable tech enhances e-commerce platforms and vice versa. The findings suggest that a synergistic relationship between these domains not only creates new value propositions for consumers but also opens strategic opportunities for industry stakeholders. Ultimately, the paper emphasizes the need for interdisciplinary collaboration to optimize the impact of wearable technology within digital commerce ecosystems in sports.