Turkey's Tourism Ambassadors Vocational High School Graduates

Semra Karakaş
Ministry of National Education
https://orcid.org/0009-0005-7278-8209
Nihat Demirtaş
İskenderun Technical University
https://orcid.org/0000-0002-4245-6909
Fatih Özdemir
İskenderun Technical University
https://orcid.org/0000-0002-9087-6211

Synopsis

The tourism sector today plays a crucial role in the economic development, cultural promotion, and international relations of countries. Countries distinguished by their natural beauty, historical riches, and cultural heritage generate both economic revenue and global recognition through tourism. Tourism is not limited to travelers, hotels, or beaches. It is a powerful bridge that showcases a country's cultural identity to the world, invigorates the economy, and brings people together. The most critical element in this process is the quality and satisfaction of the visitor's experience. Every tourist who arrives in a country brings with them not only their luggage but also their curiosity, expectations, and dreams. The tourism professionals who often interact with them directly are the ones who make these dreams come true.

The knowledge, skills, and attitudes of individuals working in the service sector are decisive in ensuring tourist satisfaction. Education, at this point, is one of the unseen yet most important architects of tourism. The difference that educated individuals make in the sector isn't limited to improving service quality; this impact extends across a wide spectrum, from tourist satisfaction to a country's image, from repeat visitor rates to tourism revenue. Therefore, a skilled workforce in the tourism sector is an investment not only for hotels but also for the future of a country. Qualified personnel, particularly those with vocational training in tourism, who combine theoretical knowledge with practical skills, enhance service quality, increase guest satisfaction, and contribute to the sector's sustainable success. Through their education, tourism graduates of vocational high schools acquire not only professional knowledge but also the ability to communicate effectively, make sound decisions in times of crisis, and understand different cultures. Because in tourism, the smallest gesture, the most sincere greeting, or a few words spoken at the right moment can ensure a guest leaves a country happy.

Tourism graduates of vocational high schools not only learn a profession through their education, but also bridge cultures, become ambassadors for their country, and represent a significant educational step that directly contributes to the workforce in the sector. The education provided at these schools aims to equip students with professional knowledge, foreign language proficiency, communication skills, and a customer-focused service approach. However, the extent to which graduates are successful in the tourism sector and how they apply their acquired knowledge and skills to their professional lives is a critical area of ​​study for both educational policies and the sector.

In the book ; the working ability of individuals’ graduated from vocational high school’s tourism field in the tourism sector, particularly in accommodation establishments is evaluated. Based on interviews with participants, it examines the extent to which tourism education meets sector needs and impacts service quality ant it also offers recommendations for more qualified tourism education in secondary education. This book is based on a master's thesis titled "An Analysis of the Tourism Sector Business Skills of Students Studying in Tourism Programs at Vocational High Schools," completed in June 2025.

How to cite this book

Karakaş, S. & Demirtaş, N. & Özdemir, F. (2025). Turkey's Tourism Ambassadors Vocational High School Graduates. Özgür Publications. DOI: https://doi.org/10.58830/ozgur.pub854

License

Published

September 29, 2025

ISBN

PDF
978-625-5646-93-4

DOI