Digital Entrepreneurship
Chapter from the book: Eryeşil, K. & Aslan, A. (eds.) 2025. Variety and Transformation in Entrepreneurship: Corporate, Social, Cultural, and Technological Perspectives.

Mehtap Öztürk
Selçuk University
Seyran Paçal
Selçuk University

Synopsis

Digital entrepreneurship refers to the creation of innovative business models that leverage technology and digital platforms. This approach goes beyond traditional business practices by providing quick and cost-effective access to global markets through digital tools and the Internet. A key characteristic of digital entrepreneurship is the ability to reach a vast customer base online, enabling rapid scaling and reduced risks. Moreover, digital entrepreneurship involves the integration of advanced technologies such as data analytics, artificial intelligence, and big data into business processes. This requires strategic thinking and agile decision-making skills, while also enhancing the entrepreneur's capacity for innovation. Beyond fostering economic growth, digital entrepreneurship can address social and environmental challenges. Digital platforms are revolutionizing the business landscape, allowing for the development of sustainable business models and the execution of socially beneficial projects. In our globalized world, the impact of digital entrepreneurship brings about significant changes not only in the business environment but also in workforce dynamics and social welfare. Consequently, digital entrepreneurship plays a vital role in economic development and serves as a mechanism for supporting social advancement. This dynamic field exists at the intersection of technology and innovation, facilitating expansion into global markets and the creation of sustainable, socially responsible business models. To succeed in digital entrepreneurship, individuals must not only possess strong technological skills but also be capable of developing digital strategies, analyzing data to make informed decisions, and continuously innovating. Moving forward, digital entrepreneurship is poised to transform the business world and present entrepreneurs with numerous opportunities on a global scale.

How to cite this book

Öztürk, M. & Paçal, S. (2025). Digital Entrepreneurship. In: Eryeşil, K. & Aslan, A. (eds.), Variety and Transformation in Entrepreneurship: Corporate, Social, Cultural, and Technological Perspectives. Özgür Publications. DOI: https://doi.org/10.58830/ozgur.pub859.c3468

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Published

October 4, 2025

DOI